The grocery environment has grown rapidly in the size and competitors in the market, large chains as Wal-Mart are accruing large amounts of consumer information that can be used to communicate with the consumer. Wal-Mart's moved into the grocery business in the late 1990s also set it against major supermarket chains in both the United States and Canada. Several smaller retailers, primarily dollar stores, such as Family Dollar and Dollar General, have been able to find a small niche market and compete successfully against Wal-Mart for home consumer sales.
In North America, Wal-Mart's primary competition includes
- Kmart
- Target
- ShopKo
- Meijer
- Canada's Zellers
- The Real Canadian Superstore and Giant Tiger
- Mexico's Comercial Mexicana and Soriana
In the year 2004-2008, Wal-Mart came in the 1st
level based on the market share - the
highest market share competing globally, with all the technology development
and the emerging of all systems and software to use, Wal-Mart’s competitive
advantage comes from their strategy embedded in goals spread through pout the
company, the main goal is to reach everyone in the market and gain loyal
customers by selling everything and everywhere in lowest prices this was
successful in driving out the competition from other retailers. Wal-Mart is one of the fortune companies, a few companies with the
same field and industry reached what Wal-Mart could achieve in few years. What
happened is that Wal-Mart adapted with the rapid expanding in technology using
systems like the EDI which Depot, Toys R Us would operate very differently
today without it, as it is an essential element of their business strategy.Thousands of global manufacturers,
including
•
Procter & Gamble
•
Levi Strauss
•
Toyota
•
Unilever
They have used EDI to redefine relationships with their customers
through such practices as quick-response retailing and just-in-time manufacturing.
These high-impact applications of EDI by large companies have been extremely
successful.
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