Suppliers & Customers

• Suppliers/Partner demographics

There are many suppliers associated with Wal-Mart, They partner with thousands of suppliers in every merchandise category that range from one person shops, to multi-national corporations. They do business also with more than 2,500 Minority- and Women-Owned Business Enterprises, there are certain standards to follow if you want to be a part of Wal-Mart's huge business operations, check this link for more info about Wal-Mart required qualifications to be a supplier

Walmart Standards For Suppliers

Name	Ticker	Wal Mart Exposure	Weight
ConAgra Foods, Inc.	CAG	18%	0.19%
Cal Maine Foods Inc	CALM	32.6%	5.46%
Church & Dwight Co	CHD	23%	4.67%
Clorox Co	CLX	26%	5.06%
Majesco Entertainment	COOL	20%	1.16%
Cott Corp [US Listing]	COT	35.3%	6.11%
Coinstar Inc	CSTR	19.6%	1.72%
Dean Foods Co	DF	21.8%	0.90%
Energizer Hldgs Inc	ENR	19.5%	0.91%
Flowers Foods Inc	FLO	21.8%	2.88%
Green Dot Corp	GDOT	63%	5.30%
General Mills Inc	GIS	23%	4.19%
Hasbro Inc	HAS	23%	4.44%
Hanesbrands Inc	HBI	26%	5.97%
Iconix Brand Group	ICON	21%	1.74%
Jarden Corp	JAH	21%	2.98%
JAKKS Pacific Inc	JAKK	23%	5.05%
Kellogg Co	K	21%	2.35%
Lancaster Colony Corp	LANC	22%	2.99%
Leapfrog Enterprises Inc	LF	21%	2.79%
Snyders-Lance Inc	LNCE	23%	4.26%
Mattel Inc	MAT	18.78%	0.72%
MoneyGram Intl Inc	MGI	30%	5.21%
Prestige Brands Holdings	PBH	20.3%	2.58%
Perrigo Co	PRGO	22%	3.63%
Revlon Inc A	REV	22%	3.31%
Smucker, J.M. Co	SJM	26%	5.14%
Spectrum Brands Holdings Inc	SPB	24%	5.32%
TreeHouse Foods Inc	THS	18.5%	0.36%
Tootsie Roll Industries Inc	TR	21.4%	2.63%

• Consumer/Customer base

Their main target market is people switching to lower costs, lower pay scale people and also family friendly people, after the recession not only the lower paid people  but also the middle class people switched to Wal-Mart, both classes can really appreciate all of Wal-marts efforts to make them feel like part of the family