Sunday, March 18, 2012

Wal-Mart

• Mission

They are more interested in pleasing the customers and satisfying their basic needs and desires. It is agreed upon that if they did have a mission statement it would be to provide the best quality products and services with the lowest price -ALWAYS-  using the best technology they strive to make everything available to all 24\7,.
Wal-Mart is well known for their commitment in providing the best, be the best by providing assurance to their loyal customers, they believe that their employees are the most vital asset to the company that’s why they treat them as a family in a no-unionized environment, the goal of the company is divided into sub-goals that reflects each and every person's mission working in the organization, they also feel obliged to help not only workers within the company but everyone else who get affected by the business directly or indirectly.


• Vision

Wal-Mart aim to provide better quality products and services to their customers while remaining the leaders in the grocery market and strive to keep those loyal customers all over the world not only locally.

"To provide quality products at an everyday low price
and with extended Customer service…always."

• Culture

         Respect for the individual
         Service to the customers
         Strive for excellence



• Operating philosophy

Familiarity & Low-price image would be the company's philosophy that reflects the whole culture of the company and its employees and also the way they operate the business. The organization is a Non-unionized NO hierarchy organization, which means all are working under the same strategy and same mission to be accomplished without having any complications when it comes to dealing with their business partners and their employees


Open Door Policy:
Managers' doors are open to employees at all levels 
Sundown Rule:
Answering employee, customer, and supplier questions on the same day the questions are received
 Grass Roots Process:
Capturing suggestions and ideas from the sales floor and front lines
10-Feet Rule:
Making eye contact, greeting, and offering help to customers who come within 10 feet
Servant Leadership:
Leaders are in service to their team
Wal-Mart Cheer:
An actual structured chant that was created by founder Sam Walton to lift morale every morning



• Different Strategies

Their main strategy is all about adding more hyper\supermarkets to maintain increasing growth, buying more products from different areas of the world to o have more variety of products to offer with better quality for customers. 



SWOT analysis - Wal-Mart


Strength &Weakness 
Cost advantage
Low price & customer-oriented
Strong supply chain
People are key to success
Opportunity & Threat 
Build its own brand
Put efforts on social welfare
better image
New locations and store types
Overseas markets